Hello! I'm Ihsen Ayari
01.
About Me
I’m deeply passionate about creative expression, and purposeful branding. I value authenticity, storytelling, and the ability to use digital platforms to make meaningful connections.
Whether through visuals, strategy, or language, I believe in combining creativity with data to produce impactful, human centered campaigns.
02.
Recent projects
The Ravio Hotel
Re-visioned Website
03.
What I Bring
1. Strategic Branding
I build holistic brand identities that resonate emotionally through consistent storytelling. By defining core values and unique visual language like the "Classic Charm" of The Raivo or the "Class & Beauty" of Vanity. I try to ensure a premium market presence, and to translate abstract concepts into tangible, recognizable identities across all touchpoints.
2. Digital Marketing
I develop social strategies by identifying key content pillars, such as the educational and ritualistic content used for Yoko Club. I excel in creating curated Instagram grids and multi channel campaigns designed to foster community engagement. I bring a strategic approach to creative storytelling that turns followers into loyal brand advocates.
3. Visual Design
My work spans from soft minimalist layouts to bold editorial aesthetics. Whether designing high impact OOH posters or detailed brand stickers, I try to maintain precise typography and color theory. Whether it's creating diverse visual languages, from wellness focused greens to luxury reds, I try to keep my designs tailored to capture specific demographic attention.
4. UX Strategy
I prioritize the user journey by designing with conversion in mind to reduce friction and drive action. By optimizing digital flows from Instagram "Order Now" prompts to hotel booking interfaces, I try my best to ensure a seamless experience. I bring a strategic lens to design, ensuring every element, like suite highlights, serves a functional purpose in the marketing funnel.
Let’s Create
I would love to continue to apply my creative and strategic skills, continue learning, and contribute to meaningful brand growth.